Your brand is you. It’s everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn’t enough. You’ve got to build your brand, by showing what your brand stands for.
Here are the top five ways to build your brand online:
- Create a Web site
Your Web site can be anything from a tiny billboard site to a huge ten-thousand page extravaganza. Either way, your Web site builds your brand. Of course, the more pages your site has, the more you can showcase your products and your expertise.
Tip: you’re never done building your brand, and you’re never done building your Web site either. Aim to add something to your Web site every day, even if it’s only one blog post (see below). Building your Web site is the easiest, the cheapest, and the fastest way to build …Read More