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In a standard retail store, clerks are usually available to reply questions. Some online shops have real-time chat options, however most depend on e-mails or phone calls to deal with buyer questions. Even if a web-based retailer is open 24 hours a day, seven days every week, the customer support staff could solely be available during common enterprise hours. Consumers discover a product of curiosity by visiting the website of the retailer directly or by looking among alternative distributors using a purchasing search engine. A “checkout” course of follows (continuing the physical-store analogy) in which fee and delivery info is collected, if necessary.

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